The right answer depends entirely on where you are going. A trip to downtown Reno and a trip to Lake Tahoe are completely different propositions.
For Downtown Reno: Just Take a Rideshare
For the 10-minute ride into downtown, there is no real argument for a private transfer. Uber or Lyft will cost USD 10–18, a taxi USD 15–22, and a private transfer USD 35–55. The rideshare gets you there quickly and cheaply. A taxi works just as well. The private transfer premium does not buy you much on such a short ride unless you particularly value having someone waiting with a sign.
For Lake Tahoe: It Gets More Complicated
This is a 45–75 minute drive through mountain terrain, and the transport choice matters significantly more. Here is how the options compare.
Taxi (metered): USD 100–190 depending on which shore. The meter keeps running in traffic and during chain controls in winter. There is no price certainty, and a bad traffic day can add USD 30–50. Most Reno taxi drivers know the route, but it is a long metered ride with no cap.
Rideshare (Uber/Lyft): USD 60–130 depending on shore and demand. On a normal Tuesday, this can be the cheapest private car option. On a Friday afternoon in ski season, surge pricing can push it to USD 150+. You also need a driver willing to accept a 60+ minute trip — some decline. Availability is inconsistent for the Tahoe run, especially late at night.
Private transfer: USD 90–180 depending on destination and vehicle. Fixed price set at booking. Driver knows the mountain roads. Vehicle is appropriate for the conditions. In winter, this is particularly valuable — your driver carries chains, knows the chain control points, and the price does not change if the trip takes an extra 45 minutes due to weather.
The Winter Factor
From December through March, the drive between Reno and Tahoe can be straightforward or it can be a two-hour crawl through chain controls and snow. A metered taxi in those conditions becomes extremely expensive. Rideshare drivers may cancel if conditions deteriorate. A private transfer with a fixed price and an experienced mountain driver is the most sensible option during winter months.
The Group Factor
If you are traveling as a group of 4–6, a private SUV or van transfer often costs less per person than individual shuttle tickets and is far more convenient. For a family with ski gear, a standard rideshare sedan will not fit everything. You need an SUV or van, and booking in advance is the only way to guarantee the right vehicle.
Summary
Downtown Reno: rideshare or taxi, no question. Lake Tahoe in summer: rideshare works if prices are reasonable, private transfer if you want certainty. Lake Tahoe in winter: private transfer is the smart choice. Groups or families with gear heading to Tahoe: private transfer with an SUV.